Tracking Gravity Form errors and questions in Google Tag Manager (GTM) can be done by using events and data layers. Events in GTM can be used to track user interactions on a website, and data layers can be used to pass information from the website to GTM.

Here is an example of how to track Gravity Form errors and questions in GTM:

  1. Create a custom event in GTM for tracking errors. You can name it ‘gform_error’
  2. Create a custom event in GTM for tracking questions. You can name it ‘gform_question’
  3. In your theme’s functions.php file, or in a plugin, you can use the gform_validation_message hook to push an event to the data layer when a validation error occurs.
Copy codeadd_action( 'gform_validation_message', 'my_custom_validation_message', 10, 2 );
function my_custom_validation_message( $message, $form ) {
    ?>
    <script>
    window.dataLayer = window.dataLayer || [];
    dataLayer.push({
        'event': 'gform_error',
        'form_id': <?php echo $form['id']; ?>,
        'error_message': '<?php echo $message; ?>'
    });
    </script>
    <?php
}
  1. In your theme’s functions.php file, or in a plugin, you can use the gform_field_validation hook to push an event to the data layer when a question validation error occurs.
Copy codeadd_action( 'gform_field_validation', 'my_custom_field_validation', 10, 4 );
function my_custom_field_validation( $result, $value, $form, $field ) {
    if ( ! $result['is_valid'] ) {
        ?>
        <script>
        window.dataLayer = window.dataLayer || [];
        dataLayer.push({
            'event': 'gform_question',
            'form_id': <?php echo $form['id']; ?>,
            'field_id': <?php echo $field->id; ?>,
            'error_message': '<?php echo $result['message']; ?>'
        });
        </script>
        <?php
    }
}
  1. In GTM, create a trigger for the ‘gform_error’ event and configure it to fire on the event.
  2. In GTM, create a trigger for the ‘gform_question’ event and configure it to fire on the event.
  3. Create a tag in GTM that fires on the ‘gform_error’ trigger and sends the form_id and error_message variables to Google Analytics.
  4. Create a tag in GTM that fires on the ‘gform_question’ trigger and sends the form_id, field_id and error_message variables to Google Analytics.

By following these steps, you can track Gravity Form errors and questions in Google Tag Manager and pass the data to Google Analytics for further analysis.

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